I detta CommToTalk går vi igenom hur inkludering kan driva tillväxt för varumärken genom att engagera dig med snabbväxande men underrepresenterade befolkningsgrupper.
Valeria visar resultaten från Kantars Brand Inclusion Index.
OBS! Webinariet hålls på engelska.
“Inclusion, the Future for Brand Growth” a global outlook based on the findings from Kantar’s Brand Inclusion Index.
Presenters
Karin Grohman, CommToAct
Valeria Piaggio, Head of Kantar Inclusive Growth, Sustainable Transformation Practice
Description:
Join us to learn how inclusion can fuel growth to your brands by engaging with high-growth yet under-represented populations. This session will share the findings from the first-ever global index on brand inclusion, Kantar’s Brand Inclusion Index. The study, conducted in 2024, reached under-represented people in 18 countries across five regions, giving a voice to those who tend to be relegated by brands. Learn about people’s perception of brand’s fairness, diversity, and inclusion – what consumers see, feel, think, and how they consider the brand as a result. Be inspired by the most inclusive brands and learn the most effective strategies that drive impact and foster meaningful connections with diverse populations.