Why Global Foundation Certificate?

Kick-start your career in advertising with this award winning, internationally recognized qualification. Written for the industry, by the industry, using live webinars, online forums, expert videos and podcasts, this is the definitive programme for newcomers who are ambitious to move to the next level. It’s a super-concentrated opportunity to gain an overview of the whole industry with just 30 hours of flexible online learning.

Is this qualification for me?

If you have less than a year’s experience in an advertising, marketing or communications role, YES, this qualification is for you!
From recent graduates in their first year to young professionals just starting out or people entering the industry from another profession, everyone is welcome to access the program.


  • Instead of taking years to gain an essential overview of all areas of advertising – this course will take you on a journey through the entire brand communication process in just 30 hours.
  • Gain an appreciation of the creative process, from fostering creativity in your everyday environment to understanding the invaluable role of media.
  • Discover the importance of effectiveness to the industry and the development of theories such as those from Les Binet and Peter Field.
  • Build on your knowledge of the client and agency roles and the marketing tools available to today’s marketers and agencies while understanding how to perform your role with confidence and expertise.
  • Join the 17,000 people who have taken the qualification since 2003.

Learning process

  • This qualification is delivered via 30 hours of online learning, delivered in 7 modules which can be accessed and downloaded when it suits you on any browser or device, or via the IPA Learning app.
  • Gwyn March is the dedicated tutor for this qualification, available to answer candidate’s queries right up until their exam date.
  • This qualification is assessed via a formal 2-hour online exam, 3-hours for non-native English speakers based in non-English speaking countries.
  • Candidates will need to answer five short-form essay questions. The passing grade for the final exam is 50%. Candidates who pass will be awarded a digital certificate of completion and 2 MIPA stars towards personal accreditation.

Price & Timing

  • € 450 (+VAT if applicable)
  • Deadline for registration: 29 July 2022
  • Exam online: 26 September 2022