LIONS Live brings you five days of practical insights. The teams behind Grand Prix and Gold Lion-winning work share honest accounts of how their ideas came to light (or, perhaps, almost didn’t…). Watch creative heroes reveal the secrets of creating world-famous work.
This edition of LIONS Live will grant our audience unprecedented access to the creators behind the world’s most successful work.
And we’ll show you everything. The briefs, the grids, the sketches, the outtakes and the mistakes. The right turns, the-U turns and brands taking massive leaps of faith. The lucky breaks, the lack of brakes… We’ll show the glitter and the rubble, drive you from the seed to the hit. We won’t hold anything back.
We’re turning creativity inside out.
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