GARM: Navigating digital media safety and suitability in the time of war
The war in Ukraine is challenging for all businesses. Rob Rakowitz, World Federation of Adversiters Initiative Lead for GARM, explains what businesses can do now to ensure their marketing spend doesn’t support misinformation.
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GARM is the Global Alliance for Responsible Media, a cross-industry initiative established by the World Federation of Advertisers to address the challenge of harmful content on digital media platforms and its monetization via advertising.
GARM was launched at Cannes in the summer of 2019 and has been working hard to highlight the changes needed for advertisers to feel more confident about advertising on social media. As of November 2019, GARM is a flagship project of the World Economic Forum Platform For Shaping the Future of Media, Entertainment and Culture.