Triage & Transformation: Understanding What’s on the Minds of CMOs

Den 21 april fick KOMM möjlighet, genom medlemskapet i EACA, att bjuda in till ett webinar som adresserade hur marknadschefer tänker kring annonsering under krisen vi befinner oss i.

Nu finns sändningen tillgänglig att se i efterhand här.

Mer om webinariet:
Your agency may be looking for a clearer understanding of the questions and issues CMOs are addressing about the crisis in triage mode—and the opportunities for transformation. Janet Balis, EY’s Global Advisory Leader Media & Entertainment, Americas Marketing Practice Leader, explores the trends affecting businesses today, including marketers, agencies, and media companies with 4A’s President & CEO Marla Kaplowitz. Participants can contribute comments and questions.