Webinaret genomförs av EACA (European Association of Communication Agencies).
The hourly rate creates a myriad of unwanted challenges for agencies: a self-imposed ceiling on talent and utilisation, limited revenue, reduced profitability, and lower future exit valuation. The solution is not better time management, optimised internal operations or hard work; moving to a business model that enables the creation and delivery of high value products and programmes with new commercial principles and pricing models is possible and furthermore welcomed by clients.
In this 60-minute session (including Q&A) Caroline Johnson, co-founder of The Business Model Company, will provide a framework for how to prepare to change the legacy hourly model, to one where both commerciality and creativity co-exist in a new model where high-value products and programmes deliver higher revenue and margins. Caroline will provide real-world examples and methodologies from recent success stories and share the principles of how you can make the transition possible and the outcomes that you can expect to be delivered.
About the speaker: Caroline is the co-founder of The Business Model Company (TBMC) the pioneering specialist consultancy that redesigns and scales advertising, marketing, and communication agency business models. She believes in true partnership where agency and brand are in both commercial and strategic alignment, through the delivery of the proven TBMC business model change programme. Clients are empowered to move away from selling time-based services and enabled to create and deliver high-value products and programmes, with new commercial principles and pricing models that ensure sustainable and high-margin revenue. Businesses that work with TBMC include major agency holding companies, global independents and consultancies.
Som medlem i KOMM får du ta del av EACAs webinar.
När? 28 juni 2023
Tid? 10.00 – 11.00