When Christina Knight, one of Sweden’s most renowned creative directors, realised that almost all the books she had ever read on advertising were all written by and primarily about men, she started writing another history – herstory.
The result is a unique book with stories, experiences and advice from some of the world’s most successful women within advertising, communication and design. On the International Women’s day 2013 the book Mad Women – A Herstory of Advertising was released; a book portraying one of the most powerful industries: the ad business.
The following women share their stories in this unique book: Christina Knight, Sweden, Shelly Lazarus, US , Stefanie Wurst, Germany, Kat Gordon, the US, Nunu Ntsingila, South Africa , Susan Hoffman, US , Nina Åkestam, Sweden, Cilla Snowball, the UK , Rahkshin Patel, India, Mary Wells Lawrence, US , Anna Qvennerstedt, Sweden , Margaret Key, South Korea , Catrin Vagnemark, Sweden, Jean Grow, US .
This book was made possible by funding from Komm! – The Swedish Association of Communication Agencies.