- About KOMM
The Swedish Association of Communication Agencies
KOMM is a professional association of consultants in nine different disciplines of marketing communication: Action Marketing, Design, Direct Mail, Events, Interactive, Media, Mobile, PR, and Advertising. The association serves as a consultative and inspirational member organisation, as well as an informative interest group and creator of public opinion.
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- Thoughts on Creativity
"..creative expertise is one of the basic ingredients of all forms of development and innovation. It shines most brightly in the numerous export successes we have enjoyed in recent years. And this remote northern country with just nine million inhabitants has a level of creativity that is attracting attention."
Text by Jessica Bjurström, CEO, KOMM from the digital book "Creativity is the new steel", produced by Veckans Affärer (Swedish business magazine), Resumé (Swedish Industry paper) and Hilanders (B2B Agency). Continue reading >>
- Here comes Mad Women
When Christina Knight, one of Sweden’s most renowned creative directors, realized that almost all the books she had ever read on advertising were all written by and primarily about men, she started writing another history – herstory. Continue reading >>
- Creativity- a strong competitive advantage for Swedish exports
"The government wants to double the size of Swedish exports between 2010 and 2015. The communications sector will play an important role in this, by strengthening Swedish brands abroad and also by becoming a more internationalised industry. How this is to be achieved was the subject of a discussion between the Minister for Trade and others at a breakfast meeting at Cannes on Wednesday."
An article summarizing Ewa Björlings participation during Cannes Lions 2012, written by Carin Fredlund. Published in Dagens Media on 21 June 2012.
Exporting Swedish Advertising
Despite its modest size, Sweden has a unique ability to create companies and individuals that make a big impression in the world of advertising. Year after year we hold our own in the global rankings of nations that have picked up the most awards in advertising competitions.
A presentation from 2011 about the Swedish advertising industry and it's export. Continue reading>>